Mobile Marketing But even going as far as social media and a website is no longer enough (ridiculous, right?) It's sad, but true. If you look around you when out in the Real World, you no doubt are seeing everyone, from every age group, with their faces buried in their phones.

Sometimes they're iPhones. Sometimes Blackberrys. Maybe it's an old cheap Verizon enV. It doesn't matter. The point is there's a whole new target wandering around out there: the mobile user. And they are looking for local, immediate information.

Are you engaging them? Do you have a text message campaign in place? How about a unique smart phone application that makes their lives easier or more enjoyable?

If not, we'd love to sit and talk with you about what your business can give to the mobile user that is both out of the ordinary and a 100% unmet need that they will realize they've never had but always wanted.
CLIENT PROFILE:

Working with The White House

Last year we teamed up with C-SPAN to help them find an audience and promote an upcoming TV mega-event: The White House, Inside America's Most Famous Home. To engage a younger-than-usual audience for the program, we created a mobile campaign that allowed texters to receive exclusive updates on the documentary's progress, as well as its then-unannounced screening times. We tied this in to an email marketing campaign that captured potential viewers on the web. But our favorite part of the project has to be the chock-full-of-exclusive-video multimedia website that featured everything from a room-by-room video tour of the White House, an archival by-President video gallery, and a slick, iTunes-like video browser at the bottom of every page. Both the mobile and email campaigns pointed to this site, which steadily grew over the months leading up to the premiere of the weeklong event, which brought in record viewer numbers and web engagement.

View all DMD Case Studies >