Tabrasa had a lot going for it, espcially the "cool product" factor - it's a paint that turns any surface into a whiteboard. What they needed, though, was a push on the Web. So we created for them a full 360-degree social media marketing campaign. First, we created an exclusive Tabrasa Twitter account. As well as a Flickr account. We tied the two together on GoBeyondtheWhiteBoard.com. From there we hired a professional illustrator and, at an internationally renown tradeshow, we hosted a live "You Tweet, We Sketch" event where Twitter users could request illustrations, which were then delivered back to them through Twitpic. Finally, after the event, we edited time-lapse photography to create an exclusive Tabrasa viral video on YouTube to showcase the product in use.
Fractured Atlas, a nonprofit organization for artists of every specialty, shape, and size wanted to give social media a shot. They had heard of its strength and reach, and wanted to create strong online communities with local flavor. So we created for them a Social Media pilot program based solely in Philadelphia. Called "Because Art is Dangerous," we created a 360-degree social marketing campaign including a minisite and a Facebook group. From there, we transitioned the group to a Fan page which is updated daily with unique content, links, images, and videos. To push to the fan page and minisite, we also provided print advertising, email marketing, and guerilla postings that pointed Philly artists to both the minisite and the Fan page. Want to see what we're doing for Fractured Atlas? You can... just become a fan on Facebook now.
