The Opportunity Collaboration is a four-day strategic and problem-solving retreat for nonprofit leaders, for-profit social entrepreneurs, funders and social investors. DMDxd came on board to provide a strategic and visual redesign to the one-year-old website. First we re-branded the site, choosing a more powerful color palate and creating a new logomark. The new site is fully content managed on our exclusive enterprise system, and features: a sortable attendees section with pop-up AJAX information, a multi-tiered agenda section, as well as rotating attendee quotes and a cycling attendees widget. Wholly content managed, this site puts the power in our client's hands, allowing them the freedom to fully control the content and update whenever they need to.
Evercore Wealth Management was a new entrant into the financial sector. Its sister site, Evercore Asset Management had been around for a longer bit of time. We came on to create a single, contemporary brand that would wow visitors with a unique style unlike so many others in the financial world. Far more than programming, we also provided full visual design, and copy and messaging guidance - working with Evercore from the beginning to the end to create meaningful brand look, voice, and presence.. The end result? Two different sites that are clearly connected, and a breath of fresh air in their notoriously stoic sectors.
To launch a new window coverings brand to the US, DMDxd created MyBlindsNow.com, a fully content-managed website and informational resource. DMDxd had a hand in every part of the project - from visual design and programming to content writing and editing. Some of our favorite parts of the site include an "inspiration gallery" that links product photography in an interesting way, the social media profile-esque product detail pages, and the fun pop-up bubbles. All in all, the design, organization and voice of the MyBlinds website communicate the brands tagline (and mantra): Smart, Simple, Stylish.
Wolf-Gordon, a wallcoverings company, came to us with a new product. Kit of Parts is a modular, customizable wallcovering product where you create your own pattern and mix your own colorways. Okay, so how do we get that across on the web? The Wolf-Gordon Kit of Parts minisite features two nifty tools. One - the Wolf-Gordon DesignLab, which allows visitors to "try out" the unique product system for themselves. When done, they can email it, save it as a JPEG, or start over. The tool fueled so much engagement that Wolf-Gordon came back and asked us to do more - so we created a sampling system for them. Quick, easy, and slick, the tool allows designers to order samples via a homemade shopping cart mechanism that's as sexy as the product itself.
Fractured Atlas, a nonprofit organization for artists of every specialty, shape, and size wanted to give social media a shot. They had heard of its strength and reach, and wanted to create strong online communities with local flavor. So we created for them a Social Media pilot program based solely in Philadelphia. Called "Because Art is Dangerous," we created a 360-degree social marketing campaign including a minisite and a Facebook group. From there, we transitioned the group to a Fan page which is updated daily with unique content, links, images, and videos. To push to the fan page and minisite, we also provided print advertising, email marketing, and guerilla postings that pointed Philly artists to both the minisite and the Fan page. Want to see what we're doing for Fractured Atlas? You can... just become a fan on Facebook now.
Tabrasa had a lot going for it, espcially the "cool product" factor - it's a paint that turns any surface into a whiteboard. What they needed, though, was a push on the Web. So we created for them a full 360-degree social media marketing campaign. First, we created an exclusive Tabrasa Twitter account. As well as a Flickr account. We tied the two together on GoBeyondtheWhiteBoard.com. From there we hired a professional illustrator and, at an internationally renown tradeshow, we hosted a live "You Tweet, We Sketch" event where Twitter users could request illustrations, which were then delivered back to them through Twitpic. Finally, after the event, we edited time-lapse photography to create an exclusive Tabrasa viral video on YouTube to showcase the product in use.
Faced with launching a series of designer collaborations, beauty visionary Sephora looked to DMD to introduce and expose their fresh faces in makeup. Engaging yet exclusive, trend-driven yet transcending, special yet available to the masses, the Sephora Presents innovative approach took over Times Square with a supersized QR code – a high-design bar code read by mobile phones – while the first-ever animated overlays allowed users to transform any website from the designers du jour’s point of view. Creating buzz and engagement around something new from an established standby, Sephora and Sephora Presents were secured in the hot market of designer collaborations.
Last year we teamed up with C-SPAN to help them find an audience and promote an upcoming TV mega-event: The White House, Inside America's Most Famous Home. To engage a younger-than-usual audience for the program, we created a mobile campaign that allowed texters to receive exclusive updates on the documentary's progress, as well as its then-unannounced screening times. We tied this in to an email marketing campaign that captured potential viewers on the web. But our favorite part of the project has to be the chock-full-of-exclusive-video multimedia website that featured everything from a room-by-room video tour of the White House, an archival by-President video gallery, and a slick, iTunes-like video browser at the bottom of every page. Both the mobile and email campaigns pointed to this site, which steadily grew over the months leading up to the premiere of the weeklong event, which brought in record viewer numbers and web engagement.
Faced with launching a series of designer collaborations, beauty visionary Sephora looked to DMD to introduce and expose their fresh faces in makeup. Engaging yet exclusive, trend-driven yet transcending, special yet available to the masses, the Sephora Presents innovative approach took over Times Square with a supersized QR code – a high-design bar code read by mobile phones – while the first-ever animated overlays allowed users to transform any website from the designers du jour’s point of view. Creating buzz and engagement around something new from an established standby, Sephora and Sephora Presents were secured in the hot market of designer collaborations.
In the fashion world, sustainable labels are up against the 'hemp and granola' stigma: brands are either savvy designs or platforms of social consciousness, but not both. Contemporary jewelry designer Alkemie needed to bridge that gap. Centering on the label's practice of reinterpreting, reworking and repurposing vintage elements, DMD created a rich brand platform fusing aesthetics with Alkemie's raison d'être. Hand-in-hand with editors, DMD built an editorial fashion presence without compromising the company's steadfast commitment to sustainability. Securing placements in multiple editions of Vogue, WWD, Lucky, Marie Claire, Life&Style and Time Out New York, coverage achieved was anything but niche.
For new designers, making it in the fashion industry is tough. We want to help. We introduced DMD Lab, our pro bono project partnering with up-and-coming designers, to give promising talent a leg up. We chose three exciting emerging labels who are approaching things a little differently, and from branding to PR acted as the catalyst to help the seriously talented become seriously successful. The results: in just six months DMD Lab’s designers went from near-unknown to achieving serious buzz with presence in Vogue, WWD, InStyle, US Weekly, Lucky and on Gossip Girl and Who What Wear.
See the video here>
Incredibly cluttered marketplace. Tightening editorial space. Competing at increased price points. How do you do it? Quirky-chic. DMD embraced the unique, inventive and sometimes offbeat Larsen Gray personality, positioning the contemporary better-market label as quirky-chic. Designing a new logo, labels and hangtags and securing exclusive previews hosted at the Larsen Gray studio providing integral face-time between key editors and the designers, DMD communicated the quirky-chic message. The result? Raising Larsen Gray's industry profile: back-to-back issues of Lucky, InStyle, Marie Claire, and noted e-newsletter Who What Wear. Achieving mass consumer visibility: an in-depth feature in Huffington Post, plus coverage in US Weekly and on quirky-chic Brooklynite Vanessa on the hit show Gossip Girl. Quirky-chic had invaded the marketplace.
Internationally acclaimed fashion designer, Narciso Rodriguez is inspired by the women for whom he designs. His fragrance, "For Her," for Shiseido is a celebration of that fact. Drawing from this marquee scent, DMD created "For You," a program of exclusive announcements, premium samplers and holiday offers that are sent quarterly to qualified individuals through a customer acquisition database. This target marketing program identifies, rewards and communicates to his most loyal and dedicated customers.
At DMDxd we do some secret things beneath the radar... for the time being at least. We hate to be mysterious (okay, not really) but it's part of our Consultation agreement. What we CAN tell you is that we are currently consulting with an international music label on a social media campaign for two of their newest artists, as well as an international movie studio for its social media release in Italy, as well as a well-known music channel and its upcoming, lesser-known program that will be launching in 2010. Is this TOO mysterious for you? Give us a call or shoot us an IM and we'll tell you more about it. We just can't write it here.
