M.I.A. vs. Verizon: Going Beyond Social Media

Posted by Jesse Poe on January 11 at 10:10 PM
Here at DMDxd we try to lead by example. We see things that are about to go wrong and promote the good before it goes bad. But sometimes it just goes bad. What can you do?

Not only has social media or perhaps better said dynamic media (as all media should  be soical) become a force to be reckoned with it has also become a issue of corporate stance. If you now say to a mega-national, I am going to post how much you suck on my Facebook, they have corporate speak to combate and control that, which in essence makes people feel like once again they have no power.

The lesson to be put in our pipes and smoked is not the, hey if they make the effort and waste their time we might have to due some damage control (see United Breaks Guitars and it's more than 7 million views, first showed to me after a Thanksgiving dinner with my whole family watching, if only your company had that kind of viewer attention), but hey in the end we really don't know who our clients are.

That's a problem, not knowing who your clients are.

Enter M.I.A. who's 2007 underground-cum-mainstream hit "Pull Up the People" still to this day one of the best party songs of all time, became overwhelmingly famous with the success of Slum Dog Millionaire and their use of her undeniable sound in "Paper Planes".

So her new record, the first since all this amazing world wide success: Myspace views 29, 190, 328  and 133,398 Facebook fan, is to feature a hit about how she spent 3 hours on the phone with Verizon and still didn't get her problem resolved.

This song features actual Verizon workers singing with her about how the service, how shall I say, sucks!

Listen to Pull up the People, or Paper Planes from Slum Dog Millionaire and tell me if she has a voice that millions will hear or not?

I hate to point out the negative, but sometimes you have to, so that others don't do the same. This record has already gone to press, there is NO damage control. It has gone beyound social media, kids will be dancing to how bad Verizon treated her. Must I repeat, you have kids dancing to your poor serivce, there is no damage control. It would have just been better to have had more phone staff available to fix problems for a company who serivces so many people, of all levels.

Now if she'd only write a song about all my dropped calls on AT&T, I might get my service improved before I break contract. Topics: Internet, leadership, social_networking, strategy        SHARE: