- The Morning AfterPOSTED BY JESSE POE ON JANUARY 28 AT 10:38 AM
(Part 2 of Tomorrow Will Change the World)
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Well it’s the morning after the day the world would change and well, has anything changed?
Jobs wrangled his illusive tablet unicorn out of Apple’s enchanted woods and it’s called the iPad. The internet exploded not with acclaim, but with jokes. One thing I learned as a musician was never name your band something that can easily be punned upon. Why? because for lack insight or time to investigate, it’s easier for writers to bash something than to support it. If there’s a joke to made then it’s the first step on that slippery path, and the iPad slid right down it.
Was it a game changer? Not really, but we can’t say until it is implemented. My greatest hope was to see 3G packages for existing iPhone users who purchased the Pad, and bundled subscriptions to newspapers and magazines. But there is still hope, even in it’s highly sterilized control freak OS.
It’s also the morning after one of the best speeches since Roosevelt, and if you watched the ignoble arm folding of the right during or Fox news afterward (just for torture), it wasn’t a game changer either, according to them.
However, this morning I was encouraged as I stopped at my local newsstand, and saw the positive headlines topping almost every paper, and it made me think. It’s not so much the product, but the way we react to it. It is not so much what is given to us, but what we choose to do with it.
So my challenge is this, even though Terry McGraw probably woke up with a horse head in his bed, we can still have bundled content, we can have cool innovation. Who will join us?
I’d like to see my favorite print in full glorious color, hyperlinked, and with video all in one spot. We don’t have to wait for Time or SI to lead the way, what about the The Baffler, or Yeti? And new hardware to interface. Adobe, Wacom? How about a slip case that holds the iPad on one side and on the other side a pen tablet to write/draw on, bundled with subscription services for university text books?
It’s the morning after the day the world would change and nothing stopped it from snowing in NYC, but you know the snow looks nice! - Tomorrow Will Change the WorldPOSTED BY JESSE POE ON JANUARY 26 AT 11:48 AM
So tomorrow at 10 a.m. PT the world will be a different place.
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Apple will drag the elusive unicorn out of the woods and unveil their Tablet (whatever it will be called), and the world will be a different place just like it was after the iPod.
Maybe?
I doubt it, but it will be a wonderful new way to create, engage and connect. A new tool to build around to work with, to enrich our lives. Should be a step up or two from it's former Newton. So game changer or not, it will be exciting.
You can read proposed specs and uses on every site & blog on the web, however the most important thing to think about for this 'game-changing' moment is if this does change the world, are you ready for it?
The iPod smashed the music industry and then rebuilt it. It also turned music back into a staple of culture.
Technology, as it advances, changes business and the way we work, how will this new Apple device change your business? And if it is not a game changer, will you be able to use it regardless in an effective way for your business.
Here is a chart showing what others have allegedly filed apps for according to Flurry:
The print industry is rubbing it's hands in expectation of this glorious day. How are you going to use it?
- New York Times Charges. Is it Smart?POSTED BY JESSE POE ON JANUARY 20 AT 12:30 PM
So the New York Times is going to start charging for their on-line content.
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Makes sense, people have always paid for the New York Times at the newstand or to open their door in the morning and find it waiting there, so why not on-line.
I clicked a survey yesterday on this very topic and the results showed that some 70% thought it should be free. Because journalist should work for free? Absolutely not, but because we have come to believe that everything on the internet should be free. How we got to that idea collectively is the subject of other posts, but it is true, free is the current currency of on-line life.
So is the Times doing something smart?
Well smarter than the Wall Street Journal, in that incidental visitors, arriving no more than once in a while through searches and links, would be unaffected by the new system. This is good as that Wired.com has proven it is the long-tail that is of greatest importance of all. Over 70% of the searches performed leading to their site are for articles more than 2 years old.
Blocking information is like cutting off people’s water, it just seems wrong, but if we can’t afford to pay for serious journalism, we would suffer much greater problems in the future. As an example look at the age of miss-information that Fox “News” has created.
What is very smart in all of this is that the New York Times is thinking ahead. The deluge of e-Readers that are about swamp the market will most likely funnel down into a paid prescription sort of package, as that internet providers will not be able to squeeze a third monthly charge for access. Your home connection, your phone and your tablet. It just won’t fly. But wrap that up together in a package with different content packages and I’ll buy it.
The most important thing is that as technology steps into this new decade you will see an advance in e-readers that will make the hype for the Apple tablet seem without basis. Flexible screens, that you can fold and shove into your bag will be the tipping point for a complete exodus to digital news, as it will no longer make sense, neither environmentally nor economically, to produce a majority of printed news. Having begun to step into the waters of paid subscription again, the New York Times will, even if running a skeleton crew, still be alive for this new time of jubilee that will once again reposit newspapers as pillars of wealth as well as culture.
Whatever the Apple Tablet may turn out to be, based on the speculation of what it is purported to be, they are missing the boat. I don’t need an expensive one-sided laptop. But an affordable flexible reader that has my choice of content, that I can follow hyperlinks for further exploration or word/fact look ups, email articles to my friends, see videos attached to the news, fold up and shove in my bag; that will be a game changer, and worthy of subscription fees. I’m glad to see NY Times getting ready for that kind of game.
I’m also glad that subscribers to the physical paper will get free access to the site, that is fair and makes sense, I love reading the Times in my hands, but for passing articles and information on to friends and clients, the on-line site is essential. And will hold me over till the future arrives.
- Do Mobile Campaigns Work? YesPOSTED BY JESSE POE ON JANUARY 19 AT 9:30 AM
This morning I was very pleased to see the success of the Mobile Campaign of the American Redcross. It's simple, texting "HAITI" to 90999 makes a $10 donation. $22 million according the to New York Times.
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The gravity of the need, the compassion of people, and the simplicity of HOW you can help, made one of their most successful campaigns of all time.
Do mobile campaigns work? Yes. Compliments to the American Redcross for not only helping people, but for making it so easy for others to help them help people.
- M.I.A. vs. Verizon: Going Beyond Social MediaPOSTED BY JESSE POE ON JANUARY 11 AT 10:10 PM
Here at DMDxd we try to lead by example. We see things that are about to go wrong and promote the good before it goes bad. But sometimes it just goes bad. What can you do?
Not only has social media, or perhaps better said dynamic media (as all media should be soical), become a force to be reckoned with it has also become a issue of corporate stance. If you now say to a mega-national, I am going to post how much you suck on my Facebook, they have corporate speak to combate and control that, which in essence makes people feel like once again they have no power.
The lesson to be put in our pipes and smoked is not the, hey if they make the effort and waste their time we might have to due some damage control (see United Breaks Guitars and it's more than 7 million views, first showed to me after a Thanksgiving dinner with my whole family watching, if only your company had that kind of viewer attention), but hey in the end we really don't know who our clients are.
That's a problem, not knowing who your clients are.
Enter M.I.A. who's 2007 underground-cum-mainstream hit "Pull Up the People", still to this day one of the best party songs of all time, became overwhelmingly famous with the success of Slum Dog Millionaire and their use of her undeniable sound in "Paper Planes".
So her new record, the first since all this amazing world wide success: Myspace views 29, 190, 328 and 133,398 Facebook fans, is to feature a hit about how she spent 3 hours on the phone with Verizon and still didn't get her problem resolved.
This song features actual Verizon workers singing with her about how the service, how shall I say, sucks!
Listen to Pull up the People, or Paper Planes from Slum Dog Millionaire and tell me if she has a voice that millions will hear or not?
I hate to point out the negative, but sometimes you have to, so that others don't do the same. This record has already gone to press, there is NO damage control. It has gone beyound social media, kids will be dancing to how bad Verizon treated her. Must I repeat, you have kids dancing to your poor serivce, there is no damage control. It would have just been better to have had more phone staff available to fix problems for a company who serivces so many people, of all levels.
Now if she'd only write a song about all my dropped calls on AT&T, I might get my service improved before I break contract.0 COMMENTSRead Full Post See All Blog Posts